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Data Enrichment

THE IMPORTANCE OF B2B DATA ENRICHMENT

Inaccurate data leads to missed targets. B2B data enrichment services refresh stale information, boosting marketers for more effective marketing and business development.

In an ideal world, everyone in your organization would update the customer database after each interaction. However, this rarely happens, and as data ages, it becomes outdated. With the constant changes in companies, the longer you go without B2B data enrichment, the fewer accurate records you’ll have.

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BENEFITS OF B2B DATA ENRICHMENT SERVICES INCLUDE:

  • Reduced wastage of time and money for your marketing activities and internal and field sales teams
  • Better targeting to reach the right decision-makers
  • Keep track of changing personnel at prospect and customer sites
  • Higher campaign effectiveness and ROI

Data Enrichment to Enhance your B2B Customer Database

Data enrichment tools can enhance several key aspects of your customer database to ensure that your information is as relevant and accurate as possible.

AREAS THAT CAN BE ENHANCED CAN INCLUDE:

  • Accurate addresses and phone numbers
  • New decision-maker contacts
  • Confirmation of those that have left the organisation
  • Appended job titles
  • Direct dials where available
  • LinkedIn profiles
  • Employee count and turnover parameters
  • SIC codes
  • Additional details from company websites

DATA BUILDING AND ENRICHMENT SERVICES, WE’VE CARRIED OUT INCLUDE:

  • Building a list of European Land Trains for a PoS provider by interrogating Trip Advisor for relevant sites before adding contact details from company websites
  • Updating a list of agricultural lighting providers in the Baltic region
  • Identifying a list of 14,000 compliance contacts across the UK and the USA from 200 companies provided
  • Taking sector data purchased from a broker which was poor quality to refine and target a usable list for outbound calling
  • Validating a list of over 10k contacts within a prospect and customer database through an electronic data refresh and call to each company to further identify goneways, changed positions and exact matches
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FREQUENTLY ASKED QUESTIONS ABOUT OUR DATA ENRICHMENT SERVICES

Our data enrichment services tackle the critical challenges faced by marketing and sales teams, including outdated contacts and non-compliance with GDPR regulations. We employ a mix of advanced tools like Sales Navigator, AI technologies, and our dedicated in-house data team to clean, validate, and update your databases. This process ensures that your data is not only current but also compliant, helping to rebuild trust in your CRM data and restoring its value as a key asset in your marketing and sales strategies.

At Tetra Crystal, we don’t just update data; we transform it. Using a combination of proprietary tools, AI, and meticulous human oversight, we rigorously clean and enrich your data sets. Our approach focuses on understanding your specific target personas and objectives, ensuring that each dataset is not only updated but also precisely tailored to meet your strategic needs. This leads to enhanced data quality that directly supports effective B2B lead generation campaigns. It’s just not possible to have a perfect database but we do the maximum to build, enhance and enrich B2B target data upon which you can rely.

Investing in data enrichment significantly enhances the ROI of marketing campaigns by ensuring more accurate targeting and reducing wastage. It streamlines your marketing efforts, leading to quicker time-to-market and better client retention. Additionally, our services boost the productivity of your sales and marketing teams by providing them with reliable and relevant data, enabling them to focus on generating leads and closing sales rather than dealing with data inaccuracies.

Data enrichment is an art. Unlike standard data brokers, GSA adopts a personalised, collaborative approach to data enrichment. We work closely with each client to understand their unique business context and goals, allowing us to provide bespoke data solutions that are not one-size-fits-all. Our commitment to delivering tailored, accurate, and up-to-date data sets us apart, making us a preferred partner for businesses looking to optimise their B2B data for better marketing and sales results.